FAMILY TREE Rolex
Rolex
The client outlined the main requirements, based on which a technical specification was compiled and approved. Key points:
1. Case – classic round shape, 43.0 mm in diameter, brass with gold plating.
2. Dial – silver, skeletonized, engraved, gold-plated, rhodium-plated.
3. Movement – skeletonized, engraved, gold-plated.
4. Strap – premium class, width 24/22 mm.
The concept of sustainable development has always been fundamental to the existence of the brand, which creates durable, timeless watches. This approach reflects the "philosophy of eternity," which has been the driving force of Rolex since the brand's founding in 1905, when 24-year-old Hans Wilsdorf registered a watch distribution company in London with his brother-in-law Alfred Davis.
Currently, the company produces around 800,000 watches annually. Rolex is the manufacturer with the highest number of chronometer-certified movements, reaching 600,000 certified movements each year – a number unmatched by any other company. Due to the high proportion of gold watches, Rolex, using about 13 tons of gold annually, is also the largest consumer of gold in Switzerland.
Rolex is one of the seven companies with annual watch sales exceeding 1 billion Swiss francs in recent years among independent companies, alongside Audemars Piguet and Patek Philippe.
Initially, the movement was housed in a smooth, polished triple-case "Savonnette" watch of the so-called "English style" (a wide, rounded profile with small protrusions, a massive neck, and a large round crown), which was considered the most practical and fashionable shape for men's watches for several decades.
Aaron Dennison transformed luxury items into everyday necessities. In 1850, average pocket watches cost $40, but by 1878, Dennison watches without adornments cost only $3.50. Dennison, Wigley & Company, which originated from a small workshop in the side part of a family home, grew to produce 100,000 high-quality watch cases annually by 1885. In 1892, the firm introduced Europe's first watch cases with rolled and filled gold.
Over the next 60 years, the company grew to become the largest watch company in England and gained worldwide fame thanks to its high 'Dennison Quality' (DQ). Despite this success, the memory of the great founder was never forgotten: almost all Dennison products bore the hallmark 'A.L.D'.
As known, Rolex SA ordered movements for their watches from external manufacturers such as Aegler, Cortebert, Thommens Uhrenfabrik AG, and others. In this case, we are dealing with a movement produced by Fabrique d'Horlogerie de Montilier.
Upon returning to Switzerland, Domon opened his watchmaking workshops in La Chaux-de-Fonds (1845) and Neuchâtel (1849), then settled in Murten (1852), where he established a factory for producing watch cases. The factory, which employed over 200 workers, was relocated to Montilier in 1856. From then on, the company ceased making complete watches and focused exclusively on producing movements. The quality of their products ranged from average to high.
In addition to domestic sales, the Fabrique d'Horlogerie de Montilier also exported its products to Germany, the Benelux countries, Scandinavia, America, and British colonies. Around 1868, a branch for processing silver and aluminum-bronze cases was established in Biel.
In the early 1870s, the factory focused on producing technically advanced products. Constant Dinichert became the sole owner of the factory. In 1878, the manufacture received its first award, a bronze medal, at the World Exhibition in Paris. By around 1880, the company employed 300 workers, with an annual production of 40,000 watches.
The mechanism used in this project is the Montilier 664 caliber with cut-out bridges. In the 1920s-1930s, Rolex actively utilized this caliber in their pocket watches.
- Caliber: Montilier caliber 664
- Total diameter: 38.35 mm (17''')
- Jewel count: 15
- Oscillation frequency: 18,000 vibrations per hour (2.5 Hz)
- Power reserve: 35 hours
- Winding type: Manual
The escapement mechanism:
- Swiss lever escapement with straight line lever escapement
- Blackened balance spring with Breguet overcoil
- Cut bimetallic temperature-compensated balance with a two-arm balance bridge, 4 compensating and 12 regulating screws
Manufacturer: Fabrique d'Horlogerie de Montilier
Production Year: 1925-1926
Mechanism Type: Anchor escapement, Savonnette
Materials: Brass, nickel-plated, steel
Functions:
- Hours
- Minutes
- Subsidiary seconds dial at the 6 o'clock position
Features:
- Manual winding and time setting via the crown
- Precise regulation in three positions for all climate conditions
The finish quality includes:
- Fine finishing
- Nickel plating
- Circular graining using pearlage technique
- All bridges with chamfered edges
- All steel parts polished and chamfered
Country of Manufacture: Switzerland
It looks like you're describing a highly esteemed mechanism with a rich history from the respected Swiss watch factory, Fabrique d'Horlogerie de Montilier, and the equally rich history of Rolex as the seller. Given Rolex's stringent quality requirements, there's no doubt about the excellence of this chosen mechanism.
After determining the mechanism and taking precise measurements of its dimensions, we proceeded to create a draft of the dial for the future watch.
Our designer utilized a template from previous similar projects, but adjustments were necessary to accommodate the root system of the genealogical tree, as the projection for the axis hole of the subsidiary seconds hand coincided with one of the roots.
This time, on the mighty oak symbolizing the strength of genealogical connections and the fortitude of family ties, shields with the names of members of one family—parents and their five children—are placed. Red dots on the sketch mark the spots for soldering the feet of the dial. We strictly adhere to only this method of attaching the dial to the mechanism as the most reliable and time-tested, categorically rejecting the use of glue or double-sided tape.
After approval of the sketch by the client, a dial mock-up was created. Together with a 1.0 mm thick 925 sterling silver sheet, it was sent to a specialist for laser cutting and engraving.
After laser processing, the dial undergoes mandatory manual refinement and polishing.
Meanwhile, the client has finalized the shape of the watch case. It will be a classic round case with two transparent covers, fitted with sapphire crystals, and straight rounded lugs.
The blueprint of the future case was handed over to the modeler, who used a 3D printer to create a model of the components from special blue milling wax. This wax, known for its rigidity, is suitable for intricate detailing and creating complex elements. Such a wax model is referred to as a "wax-up" and serves as a link between the product concept and its practical realization.
Wax-ups were handed over to the jeweler-caster. Before casting, the models are attached to a wax rod. After soldering, the wax model is immersed in a ceramic suspension and coated with special powder.
When the shell hardens, the base is heated, melting the wax and allowing it to flow out, leaving voids inside the ceramic that replicate the shape of the future items. This process is known as wax burnout or wax elimination.
Simultaneously, the watchmaker disassembled the mechanism, conducted diagnostics, and cleaned it in an ultrasonic bath, removing accumulated dirt and old lubricants. The prepared mechanism was then sent to the jeweler-engraver for skeletonization and engraving work.
After manual refinement, grinding, and polishing, certain areas of the dial were coated with yellow and red gold, white, and black rhodium using electroplating. This allowed highlighting the necessary elements of the composition and making the dial more contrasted and visually intriguing.
After completing the engraving and polishing of the mechanism, it was coated with a layer of yellow gold using electroplating. Subsequently, red gold was applied to the oak leaves using an electroplating pencil to highlight them against the background. The oak leaves on the dial were also coated with red gold, creating a unified design element that ties together the front and back of the watch.
It was time for the watch assembly. The master watchmaker assembled, serviced, and adjusted the mechanism. Next, the dial was installed and securely fixed onto it within the case. The decision was made, in agreement with the client, to retain the original hands—classic "Spade & Whip" style hands with dark blue coloring—and the elegant slender subsidiary seconds hand with a long counterweight. The only modification was polishing them (as 100 years had naturally aged them) and reapplying the blue coloring after heating them to the required temperature.
Several premium-class strap options made from exotic leather were offered to the client. They chose a dark purple alligator leather strap, which was also installed on the watch.
During testing on a timing machine, the watches demonstrated a fairly decent accuracy result for a century-old mechanism. Deviation in different positions ranged up to -40 seconds per day with a power reserve exceeding 24 hours.
At the last moment, the client expressed a desire to order another interchangeable strap for their watch. This second strap, also handcrafted by our master, was made from noble brown alligator leather, stitched with linen waxed thread in saddle stitch style.
Our craftsmen have crafted a unique piece of fine watchmaking art, produced in a single edition, embodying all the client's desires.
In today's modern world, where time is one of the most valuable resources, watches play a crucial role in everyone's life. They not only help keep track of time but also serve as stylish accessories that reflect their owner's tastes and preferences. That's why our watchmaking studio offers a unique service – creating watches based on your ideas.
Our studio employs only experienced craftsmen who master all the intricacies of watchmaking and jewelry art. They meticulously work on every detail, from concept development and design to mechanism assembly. We use only high-quality materials to ensure your watches serve you for many years and delight with their impeccable appearance.
We pay special attention to details, allowing us to create truly unique watches that reflect your personality or tell the story of significant events in your life.
We take pride in the fact that every client receives not just a watch but a genuine work of art. Our craftsmen put their heart into each piece so that you can enjoy its beauty and reliability. We are confident that our watches will not only be an accessory but also a part of your life, highlighting your uniqueness and individuality.
Let's create your perfect watches together!